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Keenly aware of the increased presence of toolkits in the healthcare industry, the Healthcare Intelligence Network (HIN) sponsored a Healthcare Toolkits contest in summer 2005.
This 35-page special report, Blueprint for Success: Constructing a Winning Healthcare Toolkit Strategy takes an in-depth look at the first-, second- and third-place winners and the creative teams and processes behind them, from development to production to distribution.
Melanie Matthews, HIN's executive vice president and chief operating officer, invited the toolkit strategists to share their experiences on launching a toolkit in a recent roundtable discussion. This 35-page report also details the results of an October 2005 online survey on the use of toolkits in the healthcare industry.
You'll hear from the award-winning toolkit development teams at The Eden Communications Group, PacifiCare Behavioral Health and Blue Cross Blue Shield of Michigan as they review their blue-ribbon toolkits. Erin Lenox, associate, Hilb Rogal & Hobbs, and
John Mills, director, product development, HIP Health Plans, also share their views on the mounting importance of of healthcare toolkits.
You'll get details on:
- Identifying a need for a toolkit;
- Selecting a medium for your message;
- Measuring for cultural sensitivity;
- Analyzing a toolkit's effectiveness; and
- Solving the "buy or build" dilemma.
Table of Contents
- 2005 Healthcare Toolkits Contest: HIN’s Winner’s Circle
- Survivors’ Artwork Inspires Journey to Recovery for
Breast Cancer Patients
- Ensuring Continuity of Care after an Inpatient Stay
- Teaching Providers to Recognize Signs of Domestic Violence
- The Story Behind the Toolkit Contest
- Traditional Toolkit Components
- Identifying the Need for a Toolkit
- Why the Winners Developed a Toolkit
- Research Findings Prompt Domestic Violence Toolkit
- Selecting a Medium for Their Message
- Winners Experienced Players in Toolkit Arena
- Factors That Impact a Toolkit Timeline
- Structuring the Review Process
- Coping with the Unexpected
- Getting a Good Read on Health Literacy
- Measuring for Cultural Sensitivity
- Accepted Methods of Measuring Toolkit ROI
- Analyzing a Toolkit’s Effectiveness
- Analysis Focuses More on Clinical Gains Than Cost Benefits
- Driving Adoption of Consumer Healthcare Toolkits
- Works in Progress: Planned Toolkit Enhancements
- Words of Wisdom
- The Winners' Take on Toolkit Trends
- Motivating the Healthy to Use Healthcare Toolkits
- The “Buy or Build” Dilemma
- Timely Topics for Healthcare Toolkits
- HIN Online Survey Finds Toolkits Fill Knowledge Gap,Inform Consumers
- Print Still Top Toolkit Delivery Format
- Development, Results Analysis Greatest Hurdles
- Always Room to Refine
- Collecting Feedback on Toolkits
- Toolkit Developers Share Recipient Feedback
- Plans Underway for 2006 Healthcare Toolkits Contest
Consumer healthcare toolkits are critical to drive behavior change and empower consumers. Healthcare toolkits encourage
consumer advocacy through interactive approaches. By teaching self-awarenesss and skills to reliably assess personal health,
toolkits promote responsible treatment decisions.
In this special report, "Healthcare Toolkits: Empowering Consumers Through Education," HIN's panel of experts described
the ways healthcare organizations can capitalize on today's consumer-driven healthcare environment by using healthcare
toolkits to promote awareness and generate positive returns on investment by helping consumers help themselves.
You'll hear from Erin Lenox, associate, Hilb Rogal & Hobbs, Tracy J. Mungeam, managing consultant, Hilb Rogal & Hobbs, and
John Mills, director, product development, HIP Health Plans, on how the movement toward consumerism is driving the adoption
of healthcare toolkits and how organizations are benefitting from the implementation of various toolkits.
This 40-page report is based on the June 15, 2005 audio conference "Consumer Health Toolkits: Providing the Right Tools at
the Right Time to Empower Consumers" during which Lenox, Mungeam and Mills described the types of toolkits that healthcare
organizations are using, their organizations' initiatives and program results.
You'll get details on:
- Which toolkit development -- inhouse or outsourced -- experts prefer for their organization;
- How to educate employees on consumer-driven healthcare;
- How a multi-faceted approach to educating consumers can have multiple advantages;
- Driving adoption -- six ways to promote consumer awareness; and
- How healthcare toolkits will be evolving in the future.
Table of Contents
- Consumer-Driven Healthcare: The Fundamentals
- The Movement Toward Consumerism
- Crunching the Numbers
- Some Statistics on Healthcare Costs
- Expanding the Role of Employers
- Driving Behavior Change
- The Basics of Consumer Health Toolkits
- Web-based Toolkit: myuhc.com
- Consumer Health Toolkits Overview
- Cost/Quality Data from a Toolkit
- A Look at a Live Nurse Line
- Toolkit Use in Disease Management
- Tookit Content and Outsourcing
- Recent Innovations in e-Health
- Cost Savings Tied to Members' Behavior Change
- Accepted Methods of Measuring Toolkit ROI
- Consumer Health Toolkits: Supply and Demand
- Multi-faceted Approaches, Multiple Advantages
- Sample Healthcare Cost Calculator
- Consumer Empowerment
- Driving Adoption
- Driving Adoption of Health Toolkits
- Results, Returns and Customer Response
- Q&A: Ask the Experts
- Employee Education
- In-house vs. Outsourced Toolkit Development
- A Big Job For Small Companies
- Frequently Used Tools
- Trends in Utilization
- Site-Secure Tools
- Improving HRAs
- Impact of Cost Transparency
- Risk Assessments and HIPAA Regulations
- Reaching the Technologically Challenged
- Educated Patients and Their Physician
- Provider Education
- Engaging Extrinsic Interest
- In-house Incentives
- Getting Member Feedback
- Driving Adoption of Consumer Health Toolkits
